WORK EXPERIENCE
RESUME
2010-present
workAT&T DIGITAL MARKETING GROUP
Senior Art Director & Manager
Art direct and manage the Digital Marketing Online Advertising team creating display and site side advertising for the digital sales channel.
Provide creative direction to marketing teams for brand oversight, social media strategy, and product launches.
Create cohesive customer experiences through development and oversight of campaign guidelines and playbooks.
Oversee creative development from outside vendors.
Understand target marketing segments and find innovative solutions that give the best ROI.
Key partner in display advertising analytics and metrics to achieve optimal conversion performance.
Conduct employee performance appraisals, client review meetings and presentation of new creative initiatives.
2001-2010
workJWT INSIDE
Sr. Art Director
Developed strategic design and advertising solutions with an emphasis in employee branding and engagement.
Acted in a partnership role producing and presenting new business strategies and creative content to clients and potential clients.
Provided creative direction to team designers, photographers and outside vendors.
Collaborated with department project leads to determine best practices for media strategies both online and offline.
Art directed photo shoots, photographers and online designers. Worked closely with producers on projects from concept to completion.
Managed vendors and internal teams to produce environmental graphics, ensuring quality and budget performance when it comes to creation, execution and delivery.
Worked closely with the client marketing departments to ensure adherence to brand guidelines.
Researched and implemented industry trends in online design and social networking solutions.
Achievements:
Produced and launched Microsoft hiring initiative to increase applicants and change perceptions of Microsoft as an employer of choice. Strategized and implemented coordination and buy-in of department stakeholders within Microsoft for development of recruitment web site. (Webby Award)
Designed and produced Microsoft Xbox booth and marketing materials for GDC Gaming Conference.
Concepted and developed recruitment campaign for the U.S. Border Patrol, including art direction of national TV spot.
Awards:
Silver Addy 2008 - U.S. Border Patrol.
INova Award Best in Show 2008 - Microsoft View
Webby Award 2007 - Expedia College
Webby Award 2007 - Microsoft College - Microsoft Recruitment Website
CEA Dansker Award Best in Show 2001 - Seattle Police Department
CEA Dansker Award Best in Show 2006 - Microsoft View
Clients:
Starbucks, Expedia, Nordstrom, Microsoft, Xbox, Boeing, Swedish Medical Center, Yum Brands, Ameriprise Financial, Providence Health System, U.S. Border Patrol, WaMu, Weyerhaeuser.
1996-2001
workDOMAIN GROUP/MERKLE DIRECT MARKETING
Sr. Designer
Promoted corporate messaging and fundraising through direct marketing design and implementation.
Achieved client objectives by creating design pieces including logo identity, packaging, corporate collateral, newsletters, catalogs and interactive design.
Art directed photo shoots which included people and product shots.
Collected, organized and prepared all files to send to print vendors. Performed color correction and separations for camera-ready art. Managed color proofing and film output for magazine and newspaper space ads.
Clients: Food for the Hungry, Seattle Union Gospel Mission, Prison Fellowship, Bible League, Promise Keepers.
1992
educationBA IN ART, MARKETING & COMMUNICATIONS
Seattle Pacific University
Continuing education classes from the School of Visual Concepts, Design and Advertising emphasis.
